This comes as a back to back elevation after being promoted to Director – Marketing, ZEE Biskope last year.
Meticulous brand building with a ‘viewers first’ approach has been the key drive behind his marketing journey with ZEE Biskope. Launching multiple category first Marketing drives in the Bhojpuri category, Jit has bagged 105 marketing awards in the last financial year – a rare seen feat. These also include his individual laurels like winning Promax Digital Gamechanger of the Year, E4M Digital 40 Under 40, Marketing Professional of the Year at National Awards, Asian Marketing Leadership Award at ACEF and Brand Builder of the Year at World Marketing Congress to name a few.
With over 11 years of experience in Media Marketing, Jit has had successful stints in reputed media houses like The Times of India (BCCL), ABP Group and now ZEEL. He is a Marketing & Strategy Masters from Warwick Business School, United Kingdom and has pursued his PG Diploma in Integrated Marketing Communication and under-graduation in Business Administration from St Xavier’s College, Kolkata.