IPSOS figures reveal BBC News is the No.1 online news brand in India
BBC News is the No.1 international news brand on mobile
BBC World News is the top international news channel
Newly released data from Ipsos Affluent survey has revealed that BBC News is the number one online news brand consumed daily in India.1 On mobile, BBC News online is the number one international news brand2, and in television BBC World News is the top international news channel in India.3
The research also showed the outstanding performance for BBC News among leaders in business and technology as the number one online news brand accessed in India:
IT Purchase Influencers
C-Suites
Business Decision Makers
Frequent Leisure Travellers – Domestic and International
Sustainability minded consumers
Automobile Enthusiasts
Vishal Bhatnagar, Director – Sales, South Asia, BBC Studios says: “These fantastic results speak for themselves, BBC News’ leading position in Indian market demonstrates the audiences’ preference of impartial, accurate and factual journalism. Recently published Reuters Digital News Report 2022 also ranks BBC News as the third most popular online news brand accessed weekly in India. Through this level of engagement and trust in audiences we look forward to offering more impactful campaigns to brands advertising on our platforms.”
The survey further showed that BBC News is the #1 international online news brand in APAC10 and the #1 international online news brand in Hong Kong.