With its rich legacy and strong foothold in the Maharashtra market, Zee Marathi has always set high benchmarks when it comes to creativity and innovation.
The channel recently took yet another step in this direction, by organising a unique activity to promote its popular dance reality show Dance Maharashtra Dance Li’l Masters launching on 27th July 2022. Taking an innovative route to promote the show, Zee Marathi conducted an outstanding activity with the contestants of the show. Flash dance mobs are becoming a rage and what better idea than this to promote a dance show. Zee Marathi conceptualized a dance mob event at Korum Mall, Thane to promote Dance Maharashtra Dance.
The contestants performed with full energy and the audience present enjoyed the whole performance and whole-heartedly supported the contestants. That is not all! The judges of the show – Sonalee Kulkarni and Gashmeer Mahajani were also present at the event, and they joined the flash mob to spread the vibe and energy. The audience displayed immense enthusiasm and encouragement for this activity.
Here is the link for the Flashmob
Mr. Amit Shah, Chief Cluster Officer, North, West & Premium, ZEE Entertainment Enterprises Ltd. said, “Zee Marathi has established a great connection and affection with viewers across demographics throughout the years. Our goal has always been to provide both, on and off-screen experiences for our customers that are innovative and captivating. With our strong market and consumer understanding, the channel always connects with our audiences through unique activities and initiatives. The aim of this flash-mob activity was to spread the energy and vibe of the show with the audience directly and bring their favourite dance reality show closer to them. The highest recall value of an event is when people are caught by surprise and this activity certainly ensured we delivered excitement on all fronts.”
Tune in to Zee Marathi to watch Dance Maharashtra Dance Li’l Master starting from July 27th, every Wednesday and Thursday at 9:30 PM