Zee Business – India’s leading business news platform, launched a new show Demat Daka to take on the growing cyber-crime.
Being one of the leading voices of the investors and consumer, Zee Business has consistently raised the grievances and highlighted the same for policy makers and regulators. Aiming to replicate the brand’s success of shows like Market Mafia and Operation Hafta Vasooli, Demat Daka will focus on unveiling the scams and cyber security threats for Demat Account holders.
Zee Business’ has been at the forefront of creating cyber security awareness and the show Demat Daka will touch every single person involved in the markets. The shows pilot episode has already created a great impact on the audiences, to an extent that awareness drives were initiated by multiple stock brokering companies. The show interviewed three victims of cyber fraud, wherein one of the victim had lost nearly INR 1.46 Cr. from his Demat account in spite of not sharing any personal information with fraudsters. The second victim who lost INR 36 lakhs from his Demat account. The impact of the show has been such that the Mumbai Police were able to swiftly take action and arrest four fraudsters who obtained data of investors illegally from stock-brokering companies.
Speaking of the show, Anil Singhvi, Managing Editor, Zee Business, said, “Damat Daka has been an eye-opener and we thank all our viewers for showering us with an overwhelming response on the show. This was a special show and we received enormous number of complaints of about frauds involving Demat accounts. Through the show we’d like our viewers to come forward and share any such experience so we can address them and help with redressal. Zee Business managed to voice the consumers interest in these 3 part series of Demat Daka show and has helped to get the victims compensated in this matter.”
Anindya Khare, Marketing Head, Zee Media says, “Zee Business has always been at the forefront with unique initiatives for our viewers and Demat Daka is one such initiative that has helped viewers safeguard against the rise in cyber fraud in the country. Our extensive research on the Demat Account fraud has helped raise awareness among our viewers.”
The show garnered about 50 million impressions and reached 36 lakh users on Twitter. The show continues to have a heavy engagement across platforms due to the informative content.