Records stellar viewership with 45.1 million video streams
India Today Group claimed the top spot by a humungous margin in the recent rankings by Comscore across all CTV environment in General News and News/Information category for the month of August’22.
The media group’s CTV Total videos figure tallied at an impressive 45.1 million video streams. India Today Group’s leadership score leaves behind TV9 Network, Zee Digital, ABP Network and Network 18 is testimonial to the fact that the media conglomerate is nation’s most followed news broadcaster even when it comes to Connected devices.
(Source: Comscore VMX Device Level CTV, Total Videos (000), Video Type: Content, News/Information & General News Category, August 2022, India)
Comscore Video Metrix is a multi-platform rating institution offering video audience measurement across digital content and ads, providing insight into audience size, reach, engagement and demographic composition.
Indian audience has always placed its trust in gaining first-hand information on matters of national & international prominence through India Today Group. This fact is evident by the media group (country’s most trusted and followed news network).