Aaj Tak, India’s leading Hindi news channel, observed a massive spike in its viewership during the recent key events in month of Oct ’22, as per the recent BARC report, most notably being: India Vs. Pak T20 World Cup cricket match update, inauguration of Mahakal Temple Corridor, solar eclipse in addition to others.
Based on the immense growth in viewership during any important news worthy happening, it has been firmly established that the audience has always preferred the networks’ in-depth reporting above that of other channels.
The upward trend of surging viewership and market share remained positive during the solar eclipse (Suryagrahan), as witnessed on 25th Oct’22 right in midst of Diwali festivities. Aaj Tak ranked Number 1 with highest AMAs & market share of 19.5 %, the highest, amongst other news channels beating No.2 by 42% margin. Once more, the audience banked upon only Aaj Tak to determine the right information regarding timings, effects and spectacles of Suryagrahan.
Notably 93% of growth registered in India beating Pakistan celebration special. The news coverage on high intensity sensational match played between India & Pakistan on 23rd Oct’22 once again crossed the mark of 1000 AMA (000’s) in HSM, 15+.
The above figures establish the fact how much viewers rely on the channel to report on important happenings. The audience again opted for Aaj Tak to watch another significant news event, The Mahakal Temple Corridor’s opening by Prime Minister Modi, surging the channel’s viewership growth considerably. Aaj Tak led the slot with a comfortable margin.
Aaj Tak has been at the forefront of delivering breaking news stories to its viewers. This story was no different and did capture the attention of people across the country.
The aforementioned data is a testament to the channel’s commitment to delivering quality news and programming that resonates with viewers. This growth is attributed to the channel’s commitment to providing accurate and timely news coverage, as well as its in-depth reporting… Sabse Tez Hamesha.