Zee Business, one of the leading Hindi business news channels, successfully aired the ‘Shining India’ Budget show, witnessing a higher number of eyeballs and maximum traction on the channel for its Union Budget programming on 1st February 2023.
Zee Business’ agenda of simplifying the budget and finance jargons for the common man through the ‘Shining India’ show resulted in the channel achieving the highest concurrent viewership and became the most-watched Business News Brand via various social media platforms.
As per the Youtube analytics score, the channel witnessed 154,484 peak concurrent viewers on Budget Day and 50.1 lakh views became the most viewed Business news brand during Union budget programming on Budget Day as per VID IQ two consecutive days (1st to 2nd February 2023). Facebook analytics also showed impressive statistics of 63.2K views, making Zee Business the most-watched Business news brand compared to its competitors. The remarkable viewership also added extensive value to the advertisers, thus creating impactful brand value among the target audience all throughout the day.
The ‘Shining India’ Budget show primarily focused on a full-day analysis, empowering the citizens of India with an in-depth understanding of the impact of Union Budget proposals on their day-to-day life. Key industry leaders were allowed to voice out their opinion and present well-researched analysis to the viewers, through this special Budget Program titled ‘Shining India’.
Commenting on the remarkable achievement, Anil Singhvi, Managing Editor, Zee Business, said, “Zee Business’ programming has consistently been extraordinarily sharp, covering varied topics ranging from global markets to domestic franchise, economic development to the financial well-being of Indian households etc. The increase in the number of eyeballs on Budget Day is an acknowledgment of the efforts put in by our entire team and a moment of pride for packaging the Union Budget with a strategic approach. We look forward to reporting the latest news on a timely basis and empowering citizens by providing an analytical view. “
“With 2.36X growth, Zeebiz.com is one of the fastest-growing business news brands in India. The Budget season generated cross-platform avenues on the channel; with 12.8 Lakh Live Youtube Views, the channel was the most-watched Hindi news brand during the FM’s budget speech. This encourages us to further expand our reach and plan thought leadership show programming, and sustain the momentum,” said Madhu Soman, Chief Business Officer, Zee Business & WION.
Anindya Khare, Head of Marketing, ZMCL, added “Content consumption patterns are evolving and so should marketing strategies. Leveraging the marketing tools such as mailers, print ads, Social Media Push mixed with Budget contests has resulted in maximum ROI for stakeholders’ engagement. Zee Business executed a unique activity where we reached over Millions of people in the city with visibility across Mumbai Local trains and streets a day before the Budget to create the Pre-Buzz and also had 2000+ Dabbawalas delivering tagged dabbas to Mumbaikars wearing Zee Business Branded Caps where the communication was built around Keeping glued to Zee Business as Budget 2023 unfolds. In fact, Zee Business also benefited the from the on-air Contests and puzzle mixed with social media push as it not only created a pre-buzz for the grand roll out of the show, but also invited an increased number of eyeballs to tune in on Budget Day.”
