Manoj Jagyasi, Chief Business Officer & Strategic Advisor of Bharat24 talks to MediAvataar about the role and importance of DD Free dish in the viewership of News Channels.
Here are the few excerpts from the chat with him..
How has been the impact of DD Free Dish on the viewership of Hindi news genre?
DD Free Dish plays an impactful role in the overall viewership of News channels. It reaches to approx. 5 crore TV households in India which translates to approx. 30% of the total viewership. Moreover, DD free dish’s reach is focused majorly on the cities where high consumption happens, that cannot be ignored.
In the recent DD Free dish auction, Out of 16 National Hindi News channels, only 12 were able to secure their slot. Bharat24 was able to get LCN No. 59 on DD Free dish which is jus’ ahead of major broadcasters. It really helped us strengthen our reach across India.
Can you please give us the heads up on Bharat24’s performance, post the LCN change in DD Free Dish?
Being on Free Dish gives news channels an opportunity to garner mass reach and guaranteed eyeballs, especially in rural regions. In a year’s time, India will witness several assembly polls and Lok Sabha elections in 2024, and DD Free Dish will certainly help the advertisers to reach out to their target audience during the election period which is supposed to be very high decibel event for any news channel.
Bharat24’s channel share has increased by 4X in Urban + Rural market and by 5X in rural market. Our channel share has also increased multifold in the last 4 weeks, both in urban and rural market. The viewers are selecting and staying on the Bharat24 for a longer duration as content team is working meticulously on ethos of channel, “Jahan Tak Bharat Wahan Tak Bharat24” which is to get news from every corner of India not focusing only on 2-3 states.
How has been the response from the advertiser’s on Bharat24 ?
Since the launch of Bharat24, our revenue team has done a superb job to get 150 advertisers on board which is a great feat for a channel which is jus’ a nine month old & for which, I am thankful to our all industry partners.
Bharat24’s performance has attracted the attention of many advertisers and agencies alike. We have already signed a few large size annual deals with our partners and are in process of signing a few more, this is backed by our approach to provide customized solutions to each client differently.
We have designed our deals in such a way that an advertiser can maximize from the upcoming elections. These deals contain election programming and other value adds that makes the entire deal extremely lucrative and an interesting proposition to partner with us.
What can we expect from Bharat24 in 2023?
Bharat24’s team is all geared up with its annual programing and revenue plans in line with the company’s long term objectives. Channel will be seen going more aggressive with its programing as our content team is planning to launch various programs with nation first approach. Bharat24 will also build on its core strength of organizing large scale IPs like Super Indians, Shikhar Samman & ShoorVeer etc. which we have already executed.
With all these efforts of our content team, I am sure that Bharat24 will become the best investment destination for all our partners amongst the available options in the genre.