BIG Magic Ganga, the No.1 regional channel of Bihar, Jharkhand and the Purvanchal region has not only consistently topped the ratings, but also continues to innovate and strengthen its position as market leader with new, original content. With three new shows already on air, BIG Magic Ganga is ready to fortify its leading position and setting the benchmark.
Commenting on the launches, Mr. Ashwin Padmanabhan, Executive Vice President & Business Head, Reliance Broadcast Network Limited said, “We are very happy to launch three distinctive shows on BIG Magic Ganga. BIG Magic Ganga is the largest and only regional GEC providing fresh locally produced programming content and we remain committed to offering a well-packaged entertainment experience for our viewers. We are sure our viewers in the region will enjoy all three shows and continue to be loyalists to Bihar and Jharkhand’s No. 1 regional channel.”
Comedy Tabadtod is a comedy non-fiction show which comprises hilarious situational, topical gags/ interstitials, archetypes and skits. The three segments on the show will cover pranks, funny scenes from Bhojpuri movies and artists doing gags on different issues like socio political, mimicry, movie characters, etc.. A well-known and highly recognized Indian standup comedian, film and television actor and anchor Priyesh Sinha is a part of the Comedy Tabadtod cast along with Ritu Pandey, renowned Bhojpuri actress.
Airing weekdays (Monday – Friday) at 6 pm on BIG Magic Ganga, Comedy Tabadtod’s aim is to tickle & entertain the audience providing a distinctive take on the everyday life of a common man.
BIG Magic Ganga also launched India’s first historical comedy, Har Mushkil Ka Hal Akbar Birbal in Bhojpuri. The show, which is already immensely popular amongst audiences with its Hindi version on BIG Magic, will now be seen on BIG MAGIC Ganga from Monday to Friday at 5:30 pm and 9:30 pm respectively. Akbar Birbal is a fresh comic take on the childhood folktales of Akbar Birbal that have never been showcased on television before. With a talented cast like Kiku Sharda, Delnaaz Irani, Vishal Kotian in the lead, the show will definitely resonate well with the viewers.
In addition to Har Mushkil Ka Hal Akbar Birbal, BIG Magic Ganga recently launched Charo Dham Sasurari Hai, which aired as Ghar Jamai on BIG Magic earlier; in Bhojpuri. Charo Dham Sasurari Hai is a family comedy drama of a unique family with two generations of Ghar Jamais living under the same roof. The house is a web of madness with crazy Ghar Jamais, their quirky wives and an extremely clever naani – Devi Shaktishali. Popular actress Himani Shivpuri is the lead character in this comedy drama and is joined by other well-known TV actors from the Bhojpuri industry like Sumit Vats and the like.
Airing weekdays (Monday –Friday) at 9 pm on BIG Magic Ganga, Charo Dham Sasurari Hai has already become a popular show commanding a loyal audience.
BIG Magic Ganga is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Videocon, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.