Raymond, in a significant milestone for 2024, has entered the league of the top 10 strongest brands in India for the first time, securing a Brand Strength Index (BSI) rating of AAA-, as per the latest Brand Finance report.
Brand Finance is the world’s leading brand valuation consultancy, regulated by the Institute of Chartered Accountants in England and Wales. It is the first such consultancy to join the International Valuation Standards Council.
The report highlights Raymond’s exceptional growth among in India Inc with a notable 12% increase in brand value, reaching USD 305 million. This achievement underscores Raymond’s consistent performance and robust brand equity in the competitive Indian market.
Commenting on this achievement, Gautam Hari Singhania, Chairman and Managing Director of Raymond Limited, said, “We are immensely proud to be recognised among the top brands in India. This is a testament to Raymond’s enduring legacy, innovative business strategies, and unwavering commitment to quality and customer satisfaction. This recognition reinforces our commitment to maintaining our leadership position in the industry. The dedication of our team, trust of our customer, and the strength of our brand overall, are core to our growth journey.”
Raymond is a household name in India with 100% recall value owing to their rich legacy, which encompasses the iconic tagline of “The Complete Man”, their unique tune (sonic identity) and the fact that hardly any wedding happens in India without Raymond featuring in it.
En-route to completing 99 years in September to step into their centenary year, Raymond is by far one of the largest garmenting/textile entities in India with a 1500+ brick and mortar retail network across 600 cities and towns, pan-India. Their comprehensive growth strategy is in tune to an ever-evolving spirit of business prowess.
Even the foray into realty was a mindful one. It was only after evaluating and understanding Raymond’s business muscle did the company leverage their legacy of trust, quality and excellence to foray into real estate. Raymond Realty is focused on expanding in MMR to build upon the group’s legacy – of setting new benchmarks with customer centricity at the core.
As Raymond continues to build on its rich heritage, the company remains dedicated to fostering growth and serving India, aligned with the nation’s vision of Aatmanirbhar and Viksit Bharat.