In line with its commitment to community development and grassroots empowerment, Muthoottu Mini Financiers Ltd., in association with Mathrubhumi News, successfully hosted the grand felicitation ceremony of the Kudumbashree Awards 2025 at its Corporate Office in Kochi on August 4, 2025.
The event was inaugurated by Shri P. Rajeev, Hon’ble Minister for Industries, Law, and Coir, Government of Kerala, as the Chief Guest. The awards celebrated the inspiring efforts of Self-Help Groups (SHG) across Kerala who are leading change in the areas of Women Empowerment, Farming & Agriculture, and Environmental Sustainability.
Over 1200 nominations were received, of which 3 finalists and one special jury award were selected through a rigorous multi-stage evaluation. The final winners were decided through a combination of expert jury scoring and public voting. From the public voting round alone, Muthoottu Mini garnered over 5,000 votes, underscoring the widespread community support and recognition. The award ceremony recognized the dedication, innovation, and impact of these groups working silently at the grassroots level.
Mr. Mathew Muthootu, Managing Director, Muthoottu Mini Financiers Ltd., said, “At Muthoottu Mini, we have always believed that true progress begins at the grassroots. The Kudumbashree Awards reflect our continued commitment to uplift communities and honour those who lead with purpose. We are proud to celebrate the extraordinary spirit of these women-led self-help groups who are reshaping the future of Kerala.”
Mr. P.E. Mathai, Chief Executive Officer, Muthoottu Mini Financiers Ltd., added, “At Muthoottu Mini, we view grassroots empowerment as essential to building a resilient and inclusive financial ecosystem. Initiatives like the Kudumbashree Awards align with our long-term vision of strengthening community-led development. By recognising and supporting these Self-Help Groups, we are not only celebrating impact but also nurturing future contributors to India’s social and economic fabric.”
Senior dignitaries including Dr. K. Vasuki IAS, Labour Dept. Secretary, Shri Rajeev Devaraj, Executive Editor, Mathrubhumi News, Shri. Roy M Mathew, Group Chairman, Shri Mathew Muthoottu, MD, Muthoottu Mini Financiers, Shri P.E. Mathai, CEO, Muthoottu Mini Financiers were also present at the event.
Operationally, Muthoottu Mini has enhanced customer experience through digital initiatives such as mobile app services, doorstep gold loan servicing, and automated renewals. The company operates through 965+ branches across 10 states and 2 union territories, serving over 2.5 million customers, and is supported by a growing workforce of more than 5,500 employees. The ceremony reaffirmed Muthoottu Mini’s focus on driving positive social change through recognition, empowerment, and community partnerships.