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28 Nov 2024 08:14

Advertising & Marketing

Apurva Purohit awarded Business Today’s Top 30 Most Powerful Women in Business

The award recognizes her stellar efforts to consolidate Radio City with the Jagran Group, one of the leading media conglomerates in the country

Jagran Prakashan Ltd’s (JPL) President Ms. Apurva Purohit has been declared as one of the’30 most powerful women in business’ by Business Today magazine. The prestigious award was presented by Union Textile Minister Ms. Smriti Irani at a power packed event held in Mumbai.

Ms. Apurva Purohit played a pivotal role in merging Radio City with the Jagran group, one of the leading media conglomerates in India. Under her leadership, Radio City not only scaled up from a 4 station company to 20 stations last year, but also became one of the largest and the most profitable FM stations in the country. Radio City has won several awards over the years, and for the fifth year in a row the brand has been ranked among the Top-25 brands to work for in India by the ‘Great Place to Work’ survey.

Ms. Apurva Purohit, President Jagran Group said, “The perception of media businesses is largely linked to the entertainment they provide and not as serious platforms that create and nurture thought leadership, strong business acumen and great places to work. This award is a validation that recognizes the efforts the media and entertainment businesses are taking to grow as respected, corporate entities”

Apurva has over 26 years of experience in the media sector. She has been one of the most successful CEOs’ in the country, having delivered the 3 KPIs of an effective leader – building outstanding shareholder value, crafting a sustainable and profitable business, and creating a great place to work for employees at Radio City. As part of her mandate as the president Jagran Group, she spearheads the group’s portfolio across several verticals including print, radio, digital and outdoor and is currently involved in scaling up the various businesses of the group.

She is also the author of the national best – selling book “Lady, You’re not a Man” – the Adventures of a Woman at Work. Through the book Apurva talks to men and women in the work force offering practical advice on how to be successful and happy both at home and at work, through emotional intelligence and maturity in managing relationships – with self and with others.

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