The change reflects Netcore’s journey from a provider of email communication solutions to India’s leading marketing automation solution provider
Having pioneered the internet communications and online marketing space for over 18 years, Netcore has transformed its brand identity to reflect the seismic changes in the ever-changing marketing technology landscape. Today, Netcore seeks to be a marketer’s pathfinder through innovative and intelligent marketing automation solutions, with a goal to create infinite experiences for its ever growing list of marquee clients.
With the arrival of smartphones, the balance of power has shifted from marketers to consumers. It is the ‘age of the customer’ and today’s customers demand personalised, relevant and engaging experiences. To help their clients create customer delight and achieve their strategic business goals, Netcore had created India’s first and leading full-spectrum omni-channel marketing automation solution in 2015 that puts customer experience at the center of marketing strategy. This philosophy is captured in the company’s new tagline ‘Experience the Infinite’ and its new logo which features the infinity symbol at its center.
The company has built a profitable track record and has witnessed 40 per cent year-on-year growth over the past 5 years. With an employee strength of more than 450; serving over 3000 brands as clients along with over 50 Netcore Smartech Clients, Netcore is India’s largest digital marketing company enabling 7 billion customer connects across various sectors through email, SMS, mobile, push notifications and digital marketing solutions. Given the industry expected growth estimates of about 340 million smartphones and over 225 million Facebook users in 2017, it is critical for brand owners to explore the power of Netcore’s infinite marketing and gain a first mover advantage in the market.
Commenting on the new brand identity, Rajesh Jain, Founder and Managing Director, Netcore Solutions, said, “The company has led from the front with innovative services throughout, starting from way back in 1998. Over the years, we have kept our promise to evolve with the market’s needs by introducing email marketing, mobility (SMS, IVR and voice based) marketing to India’s first and leading cross-channel marketing automation platform (Netcore Smartech) that helps brands create personalised and real-time customer experiences. ‘How do I make every customer feel special?’ – That’s the direction in which marketing has started to move. And we have got some very interesting early case studies including from companies like HDFC Life, Pfizer, Cover Fox, Lemon Tree Hotels, among others.”
Providing an industry perspective, Kalpit Jain, CEO, Netcore Solutions said, “As per the latest NASSCOM report, Indian players’ share in the global Martech industry can grow to USD 45-55 billion by 2025. This is the age of the connected consumer. So, brands must shift their primary focus from the traditional, unidirectional, one-to-many broadcast style of marketing and move to one-to-one, interactive, and hyper-personalised communication and conversations with their target customers. Our feedback from marketers’ told us that the most important need is to enable personalisation at scale. And so we created Netcore Smartech – our proprietary, full-spectrum, omni-channel marketing automation solution, which can help marketers get their job done to map customer journeys and thereby create rewarding customer experiences on a one-to-one basis.”
Kamini Rupani, Chief Marketing Officer, Netcore Solutions opined, “When we introduced Smartech in 2015, it evangelized the marketing technology industry in India. Our value proposition to our customers has evolved greatly, and so we decided to give our brand a completely new visual expression and fly a new flag. Netcore’s services have grown phenomenally in size, scale and impact, and our brand personality too has evolved to reflect that growth and promise. Netcore projects a brand’s personality which is agile, reliable, intelligent, empathetic, and resourceful. With Netcore Smartech, the possibilities are infinite, and we can give our customers infinite experiences. That is not just the promise of Smartech, it is also our motto.”