Partnership to Shape the Future of News for Young India
Hotstar, India’s leading streaming platform and Republic TV, the nation’s most awaited news venture, today announced a strategic partnership to shape the future of news online. In a first, Hotstar will open up its platform for a third party content provider, marking a big movement in the evolution of the country’s largest streaming service.
Hotstar will also introduce News as a distinct category on the platform, adding to its current portfolio of TV Shows, Movies and Sports from around the world.
Republic TV is one of the country’s first major news service to launch in a digital era. With Arnab Goswami as the founder and lead anchor, the service aims to dramatically alter the news landscape in the country.
Announcing the partnership, Uday Shankar, Chairman & CEO, Star India said “Hotstar is the fastest growing digital platform in the world and the leading destination in India for curated, high quality stories. Young India has embraced Hotstar. We believe that young, digitally savvy Indians are deeply interested in understanding their country and the world they live in. We are deeply committed to making sure that we continuously widen Hotstar’s offering, and the launch of Republic TV on Hotstar fills a big gap in our portfolio.”
Commenting on the partnership, Arnab Goswami, Editor-in-Chief and Founder, Republic TV said, “Hotstar is a compelling destination for content cutting across genres and age groups. We are confident of breaking the digital barrier and believe this is the first step as news produced in India goes digital and then global. We believe the coming together of these two exciting brands and services will take news to the 90 million plus viewers on Hotstar every month. You can now catch Republic TV on the move and on demand.”
