Scores a century with the launch of the 100thand largest store in Jalandhar, Punjab!
Burger mania has taken over India as BURGER KING®, the American burger chain, launched its 100th store in Jalandhar in August, 2017! BURGER KING® has witnessed tremendous growth since its launch in India in 2014, starting its journey from Saket, New Delhi. Burger King, the Home of the WHOPPER, has doubled its footprint since last year, satiating the nation’s palates through 100 operational restaurants across more than 28 cities in the country including Delhi NCR, Mumbai, Pune, Bengaluru, Chandigarh, Ludhiana, Jalandhar, Amritsar, Chennai, Ahmedabad, Hyderabad, Kochi and Jaipur.
The milestone store is a flagship outlet located on GT road (Jalandhar-Ludhiana highway), near the campus of Lovely Professional University. The newly launched outlet is the largest BURGER KING® store in India. In addition to a sprawling 2-storeyed seating area accommodating 160 customers, the outlet boasts of a convenient drive-thru counter for those who wish to order on-the-go.
Elated about the momentous milestone, Mr Rajeev Varman, CEO, BURGER KING® India said, “Our journey in India started with a global milestone, with India becoming the 100th operational country for BURGER KING®. It is overwhelming to cross an iconic milestone in less than three years. We started our operations in India keeping our guests as the core focus, ensuring consistent innovative product development which satisfies the Indian taste palate. India is a unique market and we have consistently experimented with our menu to create offerings that are distinct from the global menu. Crossing a landmark milestone is a humbling experience and it only pushes us further to ensure the best for our guests.
We also continue to upgrade our restaurant experience with more modern and youthful imagery. Our upcoming stores will be launched with the new Garden Grill design, aligned with the expectations and lifestyles of India’s millennial audiences.”
