Creative Antenna, leaders in audio content, have announced the appointment of Amrita Bhattacharyya as their Business Head, Mumbai.
Started by Rahoul Bhaargava in 2013, Creative Antenna has revolutionized the audio content landscape in India. They offer Radio across leading telecoms in a format that includes engaging content with no songs or advertisements and has the listener tuning in without using any internet connection.
As part of her new role, Amrita will lead the charge on Business Development for domestic and International markets, development of VAS and non VAS business opportunities for the organisation.
Speaking on the appointment, Rahoul Bhaargava, Founder, Creative Antenna said, “We are confident that Amrita will provide the kind of leadership that nurtures and builds on the spirit of Creative Antenna. She brings with her rich experience in telecommunications and VAS, and will therefore be well placed to contribute meaningfully to our client’s needs.”
Amrita reaffirmed her faith in the industry: “It’s an honour for me to work with India’s leading audio content company and cater to the industry which certainly needs this kind of ‘snack content on the go’. Rahoul with his visionary leadership had already set the ball rolling and I intend to further solidify this working with the enthused team at Creative Antenna.”
Amrita Bhattacharyya is a Marketing professional, with a strong foothold in telecommunications and VAS. She has more than 20 years of experience with a proven track record of handling large teams for driving revenues and galvanizing great client relationships. Previously Amrita has worked with Tata Teleservices Ltd, Airtel and Aircel.
Creative Antenna was established by Rahoul Bhaargava in the year 2013, when he realized the existing gap in the growing digital and mobile India. With an extensive understanding of audio content and consumption patterns backed with years of experience in the field of digital and audio content, Creative Antenna caters to Radio, Mobile and Web through Content Aggregation, Brand Solutions, Mobile Games, IVR Modules and Consultancy.