Biggest platform in Asia for creativity in mobile video advertising
Facebook’s inaugural Thumbstoppers Summit, which will bring together leaders from the advertising and marketing industries to connect, celebrate, and be inspired by creativity in mobile video advertising. Thumbstoppers Summit will be the biggest platform to date in Asia for creativity in mobile video advertising.
Facebook Thumbstopper was launched in May this year in partnership with leaders from the creative industry to transform storytelling with ads that evoke emotions in 10 seconds or less.
The event will be attended by Facebook’s key partners for the Thumbstoppers initiative – Chief Creative Heads of the country’s top agencies, and senior executives from the country’s top brands like Vodafone and Unilever. Filmmaker Zoya Akhtar will be at the Summit, and will talk about ‘Reimagining Storytelling: How can you infiltrate popular culture and stay relevant at scale?’
Ajit Mohan, MD and VP, Facebook India and Sandeep Bhushan, Director and Head, GMS India will also be there along with other top executives from Facebook.
Highlights of the event will include keynote speeches and panel discussions that will explore concepts such as creative storytelling, winning consumers with video, brands in culture, and storytelling for social good.
The Thumbstoppers Challenge received more than 3500+ entries out of which the top 16 winners will be announced at the event. Top 4 winners will be travelling to Cannes 2020.
