HT Smartcast is an umbrella property, which encompasses specially curated podcasts across HT Media’s businesses such as Hindustan Times, livemint, livehindustan, Fever FM, Radio Nasha, Radio One and Health Shots.
HT Smartcast produces podcasts spanning a variety of genres like politics, news, entertainment, mythology, lifestyle etc.
HT Smartcast is India’s youngest and fastest-growing podcast platform with the largest inventory of podcasts. It has the energy of Fever FM and the credibility of Hindustan Times. It gives its listeners the ability to dive into a pool of topics without having to set aside time to read or watch a video. It offers audio content in smaller bite-sized chunks, perfect for daily commutes or busy routines. Currently, it is India’s largest podcast publisher with 110+ shows across 40+ genres with 6mn+ listens.
HT Smartcast brings to you, webinars on a range of topics revolving around the central theme of podcasts. Pragya Gulati, Partnerships Head of HT Smartcast, said, “The goal of having this monthly webinar series is to evangelize the medium of podcasts. We pick up one topic that is closely associated with podcasts and dive deep into it. We bring in three eminent speakers who have three different perspectives on the same topic. We picked up Storytelling in June and it’s Technology this time. We will cover topics like Marketing, Content, Production and Monetization in the upcoming months.”
The first webinar in this monthly series was called, ‘Podcasts, Storytelling and Shiz’. The speakers on the webinar were Ramesh Menon, Chief Business Officer at HT Media Ltd, Siddharth Deshmukh, Adjunct Faculty and Senior Advisor at MICA and Gautam Raj Anand, founder of Hubhopper. The discussion in the webinar revolved around the power of storytelling and the role of podcasts in storytelling. The speakers also touched upon how brands can leverage storytelling through audio. Click here to watch this webinar on the HT Smartcast YouTube Channel.
HT Smartcast’s shows are available on more than 30 platforms including Apple, Spotify, JioSaavn , Gaana and HT Smartcast’s own website. HT Smartcast can also be found across major social media platforms like Facebook, Instagram, Twitter and LinkedIn.
The next webinar ‘Podcasts, Technology and Shiz’ will be live on the 10th of July, 6 pm. The speakers on the webinar are Ajay Shrivastava, the Chief Product and Technology Officer at HT Media, Prateek Sharma, Founder and CEO of Motor Mouth Media Pvt Ltd and Pratham Khandelwal, Co-Founder of a social audio platform called Headfone. The discussion will revolve around how the two magical worlds of technology and podcasts are intertwined with each other.
Click here to register for ‘Podcasts, Technology and Shiz’: https://bit.ly/31JYhGq
