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26 Nov 2024 19:59

Advertising & Marketing

Five from India Named to Jury For One Asia Creative Awards 2022

Winners now included in The One Club’s Global Creative Rankings.

Five from India are among the more than 70 creative leaders from 19 APAC countries and regions to be selected by The One Club Asia to serve as judges for the One Asia Creative Awards 2022.

After years of running The One Show Greater China, the club expanded the scope of the awards last year to include all of Asia Pacific as One Asia. Entries were received from 17 countries and regions in APAC, with winners representing 14.

Confirmed One Asia 2022 juries to date from India are are follows:

Design, Print & Out of Home, Print & Out of Home Craft

Santosh Padhi, CCO, Wieden+Kennedy India, Mumbai

Sonal Chhajerh, ECD, Leo Burnett, Mumbai

Direct Marketing, Creative Effectiveness, Innovation; Integrated

Melvin Jacob, ECD, Famous, Bengaluru

Branded Entertainment; Public Relations, Public Service & CSR, Social Media

Aarti Srinivasan, ECD, BBH Mumbai

Experiential & Immersive, Digital Craft, Gaming, Interactive, Online & Mobile

Deepali Nayar, CD, Publicis Sapient, Gurugram

The complete list of One Asia 2022 juries can be viewed HERE.

Entries are now being accepted, with fees increasing after each deadline period. Regular deadline is August 19, 2022, and the final deadline is September 16, 2022.

Eligible countries and regions for One Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, Mainland China, East Timor, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.

Online judging will take place in October, with finalists announced in November. Gold, Silver and Bronze winners will be announced in late November.

Starting this year, One Asia is now part of The One Club’s renowned Global Creative Rankings for 2023. One Asia awards won by agencies and brands will now gain them international recognition in their own right, and contribute as appropriate to network and holding company global rankings totals.

Global Creative Rankings points for One Asia are Best of Show 90; Best of Discipline, CMO Award, Sustainable Development Goals, Green Awards, and Cultural Driver Awards 60 each; Gold 30; Silver 14; Bronze 6; and Merit 2.

“After a successful first year in 2021, One Asia will be significantly more important to agencies and brands now as part of the Global Creative Rankings,” said Kevin Swanepoel, CEO, The One Club. “These judges represent the vanguard of creatives, designers, and innovators across all of APAC, and they will drive the process to recognize this year’s winners.”

“After expanding The One Show Greater China to the whole Asia Pacific region as One Asia last year, we now take the next step in elevating the best work in the region on the global stage,” said Ma Chao, chief representative, The One Club Asia office.

The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week programming eight years ago. In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.

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