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25 Nov 2024 07:37

Global

BBC News brand campaign in India wins Gold for best use of digital media at the British Interactive Media Association Awards 2022

54 winners across 21 categories and over 200 attendees for one of the biggest nights of the year!

Last night the greatest minds of our industry came together at Proud (London) to celebrate the incredible projects awarded at this year’s BIMA Awards.

The BIMA Awards are the UK’s longest standing and most prestigious digital and tech awards, a flagship event for our organisation and for the whole industry. Our awards exist to champion those driving social change, diversity and talent in the industry.

This year, agencies were asked to submit their projects against 21 categories across three main areas of industry: Sectors, Content & Craft and Strategy; and, for the first time ever, we’ve asked entrants to opt in to have their existing submission put forward for the Inclusive Design Award judged by BIMA’s Inclusive Design Council to acknowledge projects that have understood, implemented, and exceeded in providing a digital experience that is truly inclusive.

At BIMA, we love celebrating the talents in our industry and this year’s BIMA Awards were no exception. We saw some incredible work from people who are truly pushing the boundaries, and we couldn’t be prouder.

It’s been a really interesting year for awards. While the pandemic saw many pivot into digital very quickly, we’re now seeing that same technology and innovation becoming more mainstream. Entries that a few years ago would be seen as breaking innovation are now central to solving a clients brief. It was interesting to hear judges debate more about ubiquity and platform integration in addition to a search for new ideas breaking through. It felt like the shift was less new tech and early adopters but better use of what we have that impacts more people- Matt Sullivan, BIMA MD.

We’ve been blown away by the breadth and diversity of winners and their projects. The night was full of inspiration and fun, and we hope everyone who was there had a blast!

A special thanks goes to our wonderful host, the legendary award-winning Business Leader, Coach & Mentor, five times recipient of the BIMA 100 accolade and 2022 BIMA Hall of Fame inductee, Mary-Keane Dawson. Mary did a superb job presenting our winners and their work. We were honoured to have her!

Thanks to everyone who shared the night with us, the winners and their guests and thank you to our wonderful 2022 judges who made this happen.

Congratulations to all our winners! See the full list of winners HERE.

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