CNBC-TV18, India’s number one English business news channel, has launched an engaging print ad to establish its unparalleled leadership and dominance on Budget Day.
In a front-page ad in The Economic Times, the Business news channel showcased a massive lead over ET NOW on Budget Day (July 23). With an edgy visual and copy, the ad reiterates CNBC-TV18’s unbeaten position in the English business news genre
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As per the latest BARC data, on Budget Day, CNBC-TV18 captured a remarkable 91.2% market share, with ET NOW at 8.8% market share. (Source: BARC India | Mkt: India | TG: 22+ AB M | During FM’s Speech, 23rd July (1100:1230 hrs) Wk 30’24 | 2 Channels considered)
In its 25th year, CNBC-TV18 put together innovative and standout coverage of the Union Budget post-elections under the theme of “Go for Growth”. The channel captured diverse expectations and recommendations from various sectors and industries to the finance ministry, reflecting the current economic climate and identifying the key issues the government needs to address with shows such as the Budget Countdown series and Budget Townhall.
The channel’s power-packed performance and programming is helmed by a stellar line-up of anchors such as Shereen Bhan, Latha Venkatesh, Prashant Nair, Sonia Shenoy, Surabhi Upadhyay, Nigel D’Souza and Parikshit Luthra. CNBC-TV18 also launched the Budget Buddy, an AI-powered tool that simplifies Union Budget jargon and concepts.
As the nation’s Budget Headquarters, CNBC-TV18 always endeavours to the capture the expectations of the common citizen from the Budget, thus reflecting on the nation’s sentiments. The ‘CNBC-TV18 Budget Box – Share Your Budget Wishlist for the FM’ initiative by the channel, furthered this endeavour by providing a platform for citizens to express their hopes for Budget 2024 from the FM, with this Budget Box having travelled to multiple locations in Mumbai and Delhi across leading malls, PVR cinema halls, colleges and convenience stores to engage viewers in real-time. The Budget Box was also available virtually on the CNBC-TV18 website to allow social media followers to share their wishlist for the Budget.
