The World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
“Na hum gentle hain, aur na hi humara game.” With that emphatic declaration, team Indian captain Harmanpreet Kaur turns one of cricket’s most familiar descriptions on its head in Sony Sports Network’s new campaign for the Women’s T20 Asia Cup 2026.
Titled ‘Not a Gentleman’s Game’, the campaign captures the intensity, aggression and relentless preparation behind India’s rise to the top of world cricket. From solitary training sessions, heavy weights and bruised hands to explosive performances, packed stadiums and the World Cup triumph, the film showcases a team that plays hard, plays to win and refuses to be defined by convention.
The film opens with Amitabh Bachchan invoking the familiar phrase, “Cricket is a gentleman’s game,” only for Harmanpreet to dismiss it with characteristic confidence. As the action unfolds, the message becomes unmistakable: victory has no gender; it only has the colour blue.
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India: “The Indian women’s team has transformed both how cricket is played and how it is followed in this country. They are world champions, they play an aggressive and fearless brand of cricket, and they enter every contest expecting to win. ‘Not a Gentleman’s Game’ captures that confidence through Harmanpreet Kaur and celebrates a team that has made the nation believe. The Women’s T20 Asia Cup promises high-intensity cricket, and we are delighted to bring every moment of it to audiences on Sony Sports Network and Sony LIV.”
Harmanpreet Kaur, India women’s cricket team captain: “There is nothing gentle about the way we prepare or the way we play. This film captures the intensity, confidence and ambition of our team. We know what it takes to win on the world stage, and we are now focused on carrying that momentum into the Women’s T20 Asia Cup and bringing the title home.”
The campaign will run across Sony Sports Network’s television channels and on Sony LIV in the lead-up to and during the tournament. The Women’s T20 Asia Cup 2026 will be played in the UAE from August 28 to September 13, 2026.
Watch Women’s T20 Asia Cup 2026 exclusively on Sony Sports Network and Sony LIV starting from August 28, 2026.