25 Nov 2024 22:05
Advertising & Marketing
September 3, 2017 by Editor | Leave a Comment
Gruppo Campari, a major player in the global spirits industry, with a portfolio of over 50 premium and super premium...
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It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry...
Print & PR
The CK Birla Group announced the appointment of Swati Bhattacharya as Group Brand and Communication Head. Swati Bhattacharya is responsible...
August 31, 2017 by Editor | Leave a Comment
Italian MNC, Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business...
Milestone Research of Telco and Brand Marketing Leaders Reveals Strong Interest in Strategic Partnering Around Customer Insight, Engagement and Revenue...
Low differentiation, decreasing relevance and reducing loyalty are all factors contributing to the commoditization of brands in certain product categories,...
