25 Mar 2026 18:00

Media-Avataar Insights

Global retail media ad market nears $200bn

Editor's Pick Advertising & Marketing Media-Avataar Insights

Global retail media ad market nears $200bn

November 5, 2025 by Editor | Leave a Comment

The global retail media market retains significant momentum, with ad investment projected to surpass $200bn by 2027, per WARC Media....

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UK advertising spend forecast to reach £12bn during this festive period

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UK advertising spend forecast to reach £12bn during this festive period

October 31, 2025 by Editor | Leave a Comment

Latest forecasts also project total ad spend will top £46bn in 2025 UK advertising spend is expected to increase by...

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Highly awarded creative ideas are significantly more effective

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Highly awarded creative ideas are significantly more effective

October 29, 2025 by Editor | Leave a Comment

One in five (21%) creatively awarded ideas are also awarded for effectiveness As creativity increases, so does effectiveness – rising...

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LinkedIn's advertising revenue surges to $8.2bn this year

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LinkedIn’s advertising revenue surges to $8.2bn this year

October 23, 2025 by Editor | Leave a Comment

LinkedIn is best known as a leader in business-to-business marketing offering unique professional targeting capabilities. Ad investment in the Microsoft-owned...

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CTV, Shorts, and YouTube as India's New TV

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CTV, Shorts, and YouTube as India’s New TV

September 22, 2025 by Editor | Leave a Comment

YouTube’s dynamic reach in India now spans over 650 million monthly logged-in Shorts viewers and a rapidly growing Connected TV...

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Bollywood Made Double Dates Iconic

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Bollywood Made Double Dates Iconic

August 29, 2025 by Editor | Leave a Comment

Gen Z in India is embracing Tinder’s Double Date feature with their besties, channeling iconic Bollywood duos like Jai-Veeru and...

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