19 Jan 2026 19:56
Advertising & Marketing
January 9, 2018 by Editor | Leave a Comment
Kantar, WPP’s data investment management division, today announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed...
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While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the...
January 8, 2018 by Editor | Leave a Comment
As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based return-on-investment (ROI) measurement has become more...
January 4, 2018 by Editor | Leave a Comment
There is no doubt we live in a post-factual world and that is as true of marketing as the news...
December 29, 2017 by Editor | Leave a Comment
To Deepen Its Platform for Communities SHEROES, the women’s growth platform has acquired Delhi-based mothers’ community Babygogo. Co-founded by Siddhartha...
For most urban consumers, going out for a meal is one of the simple pleasures of life. However, Nielsen estimates...
