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20 Jul 2025 17:56

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Most people celebrate Father’s Day for its meaning, not the marketing

Most people celebrate Father’s Day for its meaning, not the marketing

Latest data from YouGov Surveys across 17 international markets shows that 64% of respondents worldwide say they celebrate Father’s Day, with the most common reason being that they find it meaningful (43%).

In contrast, only a small percentage attribute their participation to external influences: 5% say they are influenced by social media, 4% by advertising, and 7% are unsure of their reasons.

Younger generations are more likely to view Father’s Day as meaningful, with 51% and 49% of them respectively citing this as their reason for celebrating.

Most people celebrate Father’s Day for its meaning, not the marketing

Country-level data shows that people in Mexico are the most likely to celebrate Father’s Day due to its significance (61%), followed by respondents in Australia (58%), India (54%), and Canada (52%).

Social media plays a role in certain regions. UAE residents (14%) are the most likely to say they are influenced by it, followed by Indians (12%).

While globally advertising influence remains low, it is more noticeable in Mexico (8%), Spain, and the UAE (7% each).

Most people celebrate Father’s Day for its meaning, not the marketing

Among those who do not celebrate the occasion, Germans (62%) and Danes (56%) top the list. Significant proportions in France (43%) and Sweden (42%) also report not celebrating the day.

Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 500 and 2,114 for each market. All surveys were conducted online during May 2025. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples.

 

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