From Promo and Video Campaigns to Craft, Design, Social Media and Branded Partnerships, JioStar earned recognition across the board
At the 2025 edition of The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) India Awards, JioStar emerged as one of the night’s biggest winners, walking away with an impressive 32 metals – 15 Golds and 17 Silvers. The wins span promotions, campaigns, craft, design, social media, and branded partnerships, reinforcing JioStar’s reputation for driving creativity and impact across genres, platforms, and audiences.
GEMA (erstwhile Promax) has a 60-year legacy of celebrating innovation in TV and streaming marketing. It honours outstanding creative talent from around the world through its GEMA Awards and is among the industry’s most prestigious accolades, setting the benchmark for creativity and impact in entertainment marketing. This recognition solidifies JioStar’s position as a creative powerhouse, showcasing its ability to deliver impactful, clutter-breaking, and award-winning work across genres, audiences, and platforms.
“The GEMA Award wins underscore the creative firepower of our teams and JioStar’s leadership in entertainment marketing. By consistently delivering innovative, clutter-breaking work, we not only engage audiences but also create value for partners and advertisers. This recognition is a strong testament to JioStar’s ability to set new benchmarks and shape the future of entertainment storytelling,” said a JioStar spokesperson.
Detailed breakdown of JioStar’s wins at the GEMA India Awards 2025
Category – Promo
Brand Promo / Trailer – Gold: MTV Beats Jassi and Rinku Campaign (JioStar) | Silver: Holi Slimtastic (JioStar – Kids & Infotainment)
Programme Promo – Gold: Bad Cop: Teaser (JioHotstar)
Action | Adventure | Thriller Promo – Gold: Thunder Thighs Film Festival (JioStar) | Silver: Star Gold Freaky Friday (JioStar)
Children | Family Promo – Silver: Stick with Nick Dentist (JioStar – Kids & Infotainment)
Drama Promo – Originated – Silver: Bad Cop: Work from Jail (JioHotstar)
Drama Promo – Clip-based – Silver: Star Gold Freaky Friday (JioStar)
Holiday | Festival | Special Event Promo – Gold: Yoga Day Ident (JioStar – Kids & Infotainment) | Silver: Best of 2024 (JioStar)
Category – Video Campaigns
Brand Image Campaign – Silver: One for Change Season 2 (JioStar – Kids & Infotainment)
In-House Campaign – Gold: One for Change Season 2 (JioStar – Kids & Infotainment)
Out-of-House Campaign – Silver: Independence Day Campaign (JioStar – Kids & Infotainment)
Category – Special
In-House Promotion – Gold: MTV Roadies XX – Animal Promo (JioStar)
Out-of-House Promotion – Silver: Star Gold Salaar Ident (JioStar)
Clip-based Promotion – Gold: Thunder Thighs Film Festival (JioStar)
Social Good – Silver: One for Change – Plastic Pollution (JioStar – Kids & Infotainment)
Category – Craft
Script Writing – Gold: Showtime: KJO’s Biopic? (JioHotstar) | Silver: One for Change – Global Warming (JioStar – Kids & Infotainment)
Directing – Gold: Chhota Startup (JioStar – Kids & Infotainment)
Sound Design – Silver: Thunder Thighs Film Festival (JioStar)
Use of Licensed / Adapted Musics – Silver: Shinchan Bella-Ciao (JioStar – Kids & Infotainment)
Category – Design
Idents – Gold: Cineplex Diwali Diya Ident (JioStar) | Silver: Star Gold Salaar Ident (JioStar)
Animation – Gold: Diwali Diya (JioStar)
Out-of-House Design Promotion – Gold: Diwali Diya (JioStar) | Silver: Star Gold Salaar Ident (JioStar)
Category – Key Art
Key Visual – Gold: Lootere (JioHotstar)
Category – 360 Campaign
Programme Promotion – Gold: Bringing Goddess Closer to Her Devotees (JioStar – Star Pravah)
Category – Social Media
Organic Social Media – Silver: One for Change Season 2 (JioStar – Kids & Infotainment)
Use of Talent/Influence – Gold: Showtime: KJO’s Biopic? (JioHotstar)
Category – Branded Partnerships
Partnership | Co-Creation – Silver: Taking Haier Higher in Maharashtra (JioStar – Star Pravah)
With a record 15 Golds and 17 Silvers, JioStar has reinforced its reputation as a pioneer in storytelling and innovation, creating impactful narratives that entertain, engage, and inspire audiences.
