Strengthens partnership with The One Club
Entries now open for creative, media and broadcaster & publisher categories
The Advertising Club has announced the 57th edition of its marquee ABBY Awards 2026 Powered by The One Club | The One Show. Set to take place at Goafest 2026, The ABBY Awards 2026 Powered by The One Club | The One Show is the gold standard for creative and marketing excellence across India and Southeast Asia. Setting the countdown, The Advertising Club also today unveils the timelines and eligibility criteria. Entries for the prestigious awards open on February 02, 2026.
The awards invite professionals from the creative and media industries to showcase their ground-breaking work crafted for the 11-month timeframe between April 01, 2025, and February 28, 2026, across Media, Creative and Broadcaster & Publisher categories. Entries across all categories will be accepted until March 2, 2026.
Aligned with global standards, judging for the ABBY Awards 2026 ensures a rigorous and credible evaluation process. True to its legacy, the ABBYs remain the only awards of, for and by the industry, with senior industry leaders as a part of the process, with greater client participation expected across all stages of evaluation.
Speaking on the announcement, Ajay Kakar, Chairperson, ABBY Awards 2026, said, “The ABBY Awards have evolved into a strong platform for recognising creative and marketing excellence from our region. Our partnership with The One Club is an important step forward in taking this work to a global stage, giving it greater visibility and recognition beyond local markets. This year, the ABBYs are being reimagined in close collaboration with industry leaders and creative giants, with greater client involvement and an exceptional line-up of jury chairs expected. We look forward to continuing this collaboration and further strengthening the opportunities for talent and ideas from Southeast Asia to be seen and celebrated worldwide.”
