As the IPL season captured the nation’s attention, Sports Tak emerged as the digital home for cricket fans with massive engagement across platforms and uninterrupted cricket conversations throughout the tournament.
From 28th March to 31st May, Sports Tak delivered an outstanding 461 Million Views and 46 Million Reach across Social Media and YouTube, further strengthening its position as one of India’s leading digital sports platforms.
With LIVE shows, sharp analysis, breaking updates, match reports, and fan-first storytelling, Sports Tak remained at the heart of every big cricket moment – giving fans a reason to stay connected beyond the boundary ropes.
The numbers reflect Sports Tak’s growing influence in the digital sports ecosystem and its strong connection with India’s cricket audience during one of the biggest sporting seasons of the year.
Source: Overall Views & Reach across Social Media and YouTube | 28th March – 31st May