J. Walter Thompson’s Innovation Group is partnering with WWD, the leading authority on fashion, beauty and retail, for the first time to create an exclusive global report exploring the future of retail.
The study, titled “Frontier(less) Retail,” will feature exclusive, original consumer data for the US, UK and China markets, emerging trends, experience innovation, analysis and forecasting relating to new and emerging retail landscapes—and the challenges they pose.
“Frontier(less) Retail” will examine how technology is rapidly transforming everything from payment and distribution systems to retail experience in-store and online. It will feature a deep dive into the Chinese market, including emerging trends and original consumer data. It will also feature nationally representative original data on US and UK consumers and their attitudes and behaviors around retail. The report will explore innovation in experiential retail, payments, shipping and cognitive commerce, with take-outs for retailers and brands alike.
Lucie Greene, Worldwide Director of the Innovation Group, will present the report’s key findings at the WWD Retail 20/20 Forum on June 14 in New York. A preview of the report will be available during WWD’s Footwear News Summit on June 6. The industry meeting, themed around “The Futurists: Leading in Challenging Times,” draws fashion and industry retail leaders from around the globe.
“Frontier(less) Retail” also examines the attitudes and behaviors of 3,000 adults, focusing on commerce, social networks and shopping. The Innovation Group leveraged data insights and visualizations from J. Walter Thompson’s proprietary SONAR™ global consumer survey data unit. WWD helped formulate some of the study questions in order to provide specific solutions for its audience.