Lotame is excited to announce that Miles Pritchard has been promoted to Head of Marketer & Agency Solutions, based in Lotame’s London office. Pritchard’s primary focus will be to solidify Lotame’s market position and product solution roadmap, working in conjunction with the marketer and agency clients he knows so well. Working globally, Pritchard will assist and advise Lotame’s sales, client service, product and marketing teams to help build even more successful client relationships with marketers and agencies.
Lotame has seen exponential growth in the number of agencies and advertisers seeking to implement a DMP in order to integrate systems, take control of first-party data, generate more holistic cross channel analytics and insights, and drive the next generation of efficient but effective marketing and communications.
As data management solutions become adopted by more and more advertisers and agencies, the need to break down the DMP into its constituent elements and create end-to-end solutions has become more apparent. Creating standalone products such as Audience Optimizer, which focus on core use cases and functionality, and allow clients to access DMP technology on a campaign by campaign basis with limited commitment or resource requirements, has become a major trend in the DMP market.
“Lotame continues to see an intense focus from agencies for quality data to drive campaign performance following the March debut of Audience Optimizer, which has provided access to more than 6.5 billion audience profiles to date,” said Lotame’s Head of Strategy & Innovation Rishit Shah. “With Miles’ proven ability to lead client strategy and help customers understand the value of our DMP, he is the natural choice to lead this division’s efforts and further spur adoption of such standalone solutions.”
Pritchard has extensive media industry experience, having worked with the client-side, agencies, agency trading desks, and DMPs. Since starting with Lotame in 2015, he has exceeded expectations, earning two promotions within a year. Most recently, Pritchard served as Lotame’s Director of Market Solutions, where he worked with various teams to address emerging DMP use cases and product requirements, iterate and evolve product capability, and lead a solutions based approach to data management. Pritchard has also acted as Lotame’s Director of Client Strategy. Prior to Lotame, Pritchard was a Brand Relations Manager at VivaKi and held positions at the7stars.
Says Pritchard, “The world of DMP is evolving, with marketers and agencies rapidly adopting the technology to collect, organize and activate their data assets. I look forward to working with the entire Lotame organization to address new use cases, create strategic opportunities and to deliver holistic data solutions geared toward the buy-side of the market.”