32 New mini-case studies providing evidence that creatively awarded work is also highly successful in the marketplace
The Gunn Report, the global index of creative excellence in advertising, has added a further 32 new mini-case studies to Bullets From Gunn available to view online www.gunnreport.com
Bullets From Gunn are a collection of rapid fire mini-cases highlighting the business results of some of the most famous campaigns in recent years from around the world. They provide compelling evidence that virtually all of the work our industry admires, applauds and creatively awards the most, also achieve market success. Close to 240 mini-case studies from 2007 to 2016 are showcased to date.
Commenting on the new ‘Bullets’, Donald Gunn, Founder of The Gunn Report says, “Whilst we primarily identify and celebrate each year the best new advertising in the world and its creators, we also very much champion Effectiveness. As such, featured on The Gunn Report Online, are various studies and projects highlighting best business results: The IPA/Gunn Study, Cases For Creativity and Bullets From Gunn.”
The 32 new Bullets From Gunn are for a diverse range of advertisers; are from both networked and independent agencies; and are from a variety of countries: Australia, France, Germany, India, Norway, New Zealand, Spain, Sweden, Thailand, United Kingdom and United States.
Donald Gunn added, “In a world driven by marketing success, we predict that nearly all of these 32 new ‘Bullets’ which have already achieved creative success, will go on to win in the regional and national Effie Shows of late 2016 and spring 2017”.