WiZink, the bank formerly known as BancoPopular-e, has appointed Cheil Spain as its first creative agency following a pitch.
Cheil Spain beat a number of undisclosed agencies to win the business and will now work on all brand and product campaigns for the bank.
WiZink, which is jointly owned by Värde Partners and Banco Popular, specialises in credit cards, providing credit and savings solutions to over 2.5 million customers.
Cheil Spain’s first work for the bank will be an integrated launch campaign spanning outdoor, radio, and digital. The upcoming campaign will define the type of customers who bank with WiZink as ‘WiZinkers’ – people who don’t like to complicate matters and who look for the simplest way of doing things.
Maribel Ferrero, WiZink’s Brand, Advertising and Corporate Communications Director, said: “Cheil Spain’s proposal has managed to reflect the essence of our new brand, defining a creative territory for WiZink. We are just taking the first steps to communicate not only who this bank is or how it is different but also the benefits of our credit and saving products.”
Yann Baudoin, Cheil Spain’s MD, said: “We are very proud of the agency’s evolution. After the success that we’ve had this year at Cannes Lions, we continue to grow our list of new clients trusting us as an integrated agency for the digital world.”
Breno Cotta, Cheil Spain’s Executive Creative Director, said: “WiZink is very different to other businesses in its sector. This is a great opportunity to give a voice to an exciting new brand.”