Lockheed Martin Honored with 2017 Brand of the Year and BBDO Named Network of the Year
New York Festivals International Advertising Awards® competition announced the 2017 award-winners at the New York Show℠ gala held at on May 18th at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.
The annual event celebrating the World’s Best Advertising℠ was hosted by actress and TV personality, Debi Mazar and kicked off with a cocktail reception followed by the awards ceremony and an after-party at the Ascent Lounge to honor trophy-winners. The spotlight was on the 2017 award-winners as they celebrated with advertising creatives, Jury members, press and guests from around the globe.
The 2017 Executive Jury of Global Chief Creative Officers, and Executive Creative Directors, and NYF’s first-annual Film Craft Executive Jury, comprised of some of the most creative, technically advanced filmmakers in the industry today, selected the World’s Best Advertising award winners from the Shortlist chosen by the NYF’s 400+ Grand Jury members from 75 countries.
The combined 2017 Executive Juries awarded 8 prestigious Grand Prize Awards, 56 First Prize Awards, 155 Second Prize Awards, and 261 Third Prize Awards.
The prestigious 2017 Best of Show Award was awarded to “Meet Graham” Clemenger BBDO Melbourne’s Public Service Announcement for client Transport Accident Commission Victoria.
Graham is part interactive sculpture, part educational tool, and a catalyst for a global conversation; he illustrates how our bodies would need to change to survive a car crash. Using decades of road safety data and medical research a trauma surgeon, a road safety engineer and a renowned artist the human body was re-designed for survival against a low impact crash. The award-winning entry was in the spotlight scoring 2 coveted NYF Grand Prize Awards 3 First Prize Awards, 1 Second Prize Award, and a Finalist Award.
James McGrath, Chief Creative Officer with Clemenger BBDO Melbourne had this to say about earning the Best of Show Award, “It is a great privilege and humbling for us to join the lineage and legacy of New York Festivals. We are thrilled to be awarded Best of Show, we want to thank our creators and makers of course but most of all our clients, whose bravery and genuine belief in solving real world problems inspires us”
Lockheed Martin, American global aerospace, defense, security and advanced technologies company was honored with the New York Festivals 2017 Brand of the Year Award for their commitment to creativity and innovation. Creative work submitted on behalf of Lockheed Martin was honored with two Grand Awards, as well as 6 First Prize Awards.
“Field Trip to Mars” was an incredible opportunity for us to reintroduce Lockheed Martin’s brand philosophy of innovation in order to push boundaries, go further and be pioneering in everything we do,” said Nettie Johnson, Vice President External Communications, Lockheed Martin Corporation. “We are grateful to our partners at McCann and honored to be recognized with such a prestigious acknowledgement of our efforts.”
BBDO was center stage earning the title of 2017 Network of the Year for the fifth year in a row. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 22 global offices earned an impressive 2 Grand Prize Awards, 7 First Prize Awards, 12 Second Prize Awards, 15 Third Prize Awards, and 78 Finalist Awards. In addition, the network was recognized with the United Nations Department of Public Information First Prize Award and 2 UNDPI Finalist Awards.
“It’s important to us that so many BBDOs in the network are represented,” said David Lubars, Chief Creative Officer, BBDO Worldwide, “because it proves that our claim of being a ‘global boutique’ is true; there are a lot of great BBDOs around the world.”
The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. This year’s Regional Agency of the Year Awards honors the following global agencies: Europe – Heimat Berlin; North America – McCann New York; South American – AlmapBBDO, Sao Paulo; and Asia Pacific – Clemenger BBDO Melbourne.
The 2017 Executive Jury awarded the following prominent agencies with Grand Prize Awards for their exceptional entries:
ACTIVATION & ENGAGEMENT: McCann New York, “Field Trip to Mars” for Lockheed Martin.
AVANT GARDE: Clemenger BBDO Melbourne, “Meet Graham” for Transport Accident Commission Victoria.
BRANDED CONTENT/BRANDED ENTERTAINMENT: Tohokushinsha Film Corporation, Japan “Gravity Cat” for Sony Interactive Entertainment / Gravity Daze 2.
DESIGN: Ogilvy & Mather New York, USA “The Refugee Nation” for Amnesty International.
FILM – CINEMA / ONLINE / TV: adam&eveDDB New York, USA “Buster the Boxer” for John Lewis.
FILM – CINEMA / ONLINE / TV: Tohokushinsha Film Corporation, Japan “Gravity Cat” for Sony Interactive Entertainment / Gravity Daze 2
OUTDOOR / OUT of HOME MARKETING: McCann New York, USA “The Field Trip to Mars” for Lockheed Martin.
PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: Clemenger BBDO Melbourne, Australia “Meet Graham” Transport Accident Commission Victoria.
Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2017 UNDPI Jury honored the following entries: McCann New York, USA “#MakeWhatsNext” for Microsoft earned the UNDPI First Prize Award; T/A POL, Norway “25 m2 Syria” for TV-Aksjonen NRK + Red Cross + IKEA was awarded the UNDPI Second Prize Award; and Leo Burnett Melbourne, Australia “Reword” for Headspacewas honored with the UNDPI Third Prize Award.
The UNDPI Jury also awarded the following entries with Finalist Certificates: “Switch it Off” Amnesty International, Ogilvy Germany; “Girls of Paradise” Mouvement du Nid, McCann Erickson Paris; “Check it before it’s removed: naked breasts on Facebook against breast cancer.” Pink Ribbon Deutschland, DDB Germany; “Evan” Sandy Hook Promise, BBDO New York; “A Table to End Hunger” The Hunger Project Australia, McCann Sydney
