Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market presence, Zenith was recognized for its “vision to master the newly converging media and commerce landscape” and for its investment in eCommerce, personalization, marketing consulting, automation, AI and data visualization skills and tools.
Two years ago we set our vision as a transformative, growth partner for clients. We believe that being named as a Leader by Forrester in its Global Media Agencies WAVE report is a testament to our new ROI+ approach”
The report cites that “Zenith shows strength in its own strategic vision, analytics, performance marketing and data sciences”. Forrester concluded that: “Zenith is a good fit for companies with complex data, analytics and marketing tasks. We like its moves to expand capabilities in consulting, strategy, data and technology…”
In the submission and presentation to Forrester, Zenith set out its strategy for driving business growth focusing on digital transformation, and investing in machine learning and automation.
Vittorio Bonori, Global Brand President, Zenith, said: “Two years ago we set our vision as a transformative, growth partner for clients. We believe that being named as a Leader by Forrester in its Global Media Agencies WAVE report is a testament to our new ROI+ approach that focuses on Business, Growth, Experience Planning and 1-2-1 Optimisation.”