To provide improved transparency and data services to UAE companies.
SEED Group has announced a strategic partnership with Blis, the global leader in real-world intelligence. Initiated by SEED Group, under The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, the collaboration will provide businesses in the UAE with key insights into consumer behaviour.
Blis specialises in understanding real, human behaviour and together with SEED Group will work to help businesses in the UAE gain better insight into their customers and improve the transparency and accuracy of location data in the country.
Blis was founded 15 years ago and evolved from a media-centric organization to a full service location data, analytics and attribution company that focuses on real-world intelligence. The growth of mobile location technology across the media and technology industry in the UAE paved the way for Blis to enter the MENA market and provide a world-class service to local agencies and brands. For more than five years, Blis has retained its vision of providing transparent, accurate and scalable data and measurable results to businesses in the UAE.
“Working with SEED Group is a fantastic opportunity to create greater understanding for brands and business in the UAE to better understand their consumers. At a time when transparency is at the front of people’s minds we’re excited to bring a level of provenance and accuracy to the data that brands use to create meaningful engagement and generate business results,” said Puja Pannum, Managing Director, MENA, Blis.
“We are very excited to start this journey in partnership with Blis. Many UAE businesses struggle to know their clients, making it difficult to target the right from the wrong ones. But we will see a drastic enhancement in consumer engagement and the distribution of measurable revenues with the unique strong instrument that Blis provides,” said Hisham Al Gurg, CEO of SEED Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum.
In the upcoming EXPO 2020, Blis has reaffirmed its dedication to provide brands and organizations with real-world intelligence. With roughly 25 million tourists attending the event Blis’ Smart Platform will provide key insights about how attendees interact with the space. Based on research location targeting shows a 47% uplift in the likelihood of store visits. By understanding the journey of consumers, businesses that invest in geolocation technology will succeed.