Leo Burnett today unveiled the launch of the new McDonald’s Favourites brand campaign – ‘Good Times’. The campaign celebrates the role the brand plays in customer’s lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good Times’ is about the little things that make your day easier. It’s about the reassuring feeling of familiarity a visit to McDonald’s gives its customers.
‘Lonely Hearts’ tells the story of a first date between a young man and woman who gradually realise that, despite their best intentions, they’re just not very compatible. From an awkward moment in an art gallery to an even more awkward moment in a bowling alley, John and Emma never seem to click, so at the end of the night they politely say their goodbyes and go their separate ways. When John comes across the welcome sight of McDonald’s on his way home though, it seems that there might be one last twist in the tale.
‘Lonely Hearts’ is airing in both 60″ and 40″ formats.
The TV ad was written and art directed by Rob Tenconi and Mark Franklin, and directed by Sean Meehan at Bold. The Creative Directors were Matt Lee and Pete Heyes and Executive Creative Director was Justin Tindall.
Credits:
Client – Alistair Macrow & Stephen Hill – McDonald’s UK
Creative Agency – Leo Burnett
Creative Team – Mark Franklin & Rob Tenconi
Creative Directors – Matt Lee & Pete Heyes
Executive Creative Director – Justin Tindall
Agency Producer – Lou Pegg
Media Agency – OMD
Planner (Media Agency) – Chloe Grainger
Director – Sean Meehan
Lighting Cameraman – Sean Meehan
Production Company – Bold
Production Company Producer – Dave Knox and Sam McGarry
Editor – Sam Gunn @ Whitehouse Post
Post-production – MPC
Post Producer – Daffyd Upsdell
Telecine – Jean Clement Soret
Flame – Marcus Moffat
Audio post-production – Wave
Sound Engineer – Tony Rapaccoili
Music Composition – MPM London
Exposure: National TV (60” and 40”); online (60” + 40”)