McCann XBC New York #1 in Financial Advertising and Marketing Communications
The Midas Awards® for the World’s Best Financial Advertising℠ team announced the 2015 Midas Report rankings. The Midas Report, unveiled in 2010, was launched to recognize and rank the most successful global companies in the financial and marketing communications industry.
The Midas Report creative ranking system is based on points earned for winning entries and provides a historical account of the highest ranking companies within the competition. Midas Report points are calculated as follows: King Midas Award, 9 points; Midas Award for Innovation, 7 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist Certificate, 1 point.
This year’s Midas Report rankings were extremely competitive. Agencies from around the globe with a robust number of points competed for coveted slots. McCann XBC New York scored the number one slot with 96 points, up from last year’s number one by 31 points.
We are so lucky to work with clients who care about putting meaningful, impactful work out into the world every day, all over the world. And our team is honored to be ranked number one in the Midas Report because of that work.” – Joyce King Thomas, Chairman & Chief Creative Officer, McCann XBC New York
Jupiter Drawing Room Johannesburg, South Africa was in the spotlight ranking #2 with a total of 79 points, up a dramatic 32 points from last year’s report.
“The Jupiter Drawing Room, Johannesburg is extremely proud to be ranked #2 in this year’s Midas Report and having consistently ranked for the past five years. I don’t think it’s a co-incidence that as every year goes by, we win more and more awards on the Absa business. Certainly, we feel the depth of the relationship we have built up over the years, and the understanding our teams have developed for the business and each other, has been a major factor in achieving this remarkable success.” – Tom Cullinan, Creative Partner, Jupiter Drawing Room, Johannesburg.
FP7/DXB Dubai (Part of McCann Worldgroup) had a strong showing in this year’s rankings, coming in with a total of 76 points. FP7/DXB Dubai was a staggering 42 points up from their place on the on the 2014 Midas Ranking report.
Financial brands are often considered creatively placid. But, with the right balance between strategy and creativity, ideas can win hearts, minds and profits. Midas Awards deserves plaudits because it recognizes and celebrates such work in financial advertising. As part of the winning teams, we’re very happy and grateful to have the chance for our work on Emirates NBD, MasterCard and Daman win for their creativity and effectiveness. And to be recognized as one of the top agencies amidst great work in financial advertising from around the world.” – Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA (Part of McCann Worldgroup).
Earning a spot on the prestigious Midas Report solidifies an agency’s place as a leader in financial advertising and marketing. David Diamond, managing partner at Diamond Integrated Marketing Toronto, Canada had this to say about the Midas Report. ”We are thrilled to be back on the list. It is an honour to have our work recognized by such an esteemed panel of judges from around the world.”
The 2015 Midas Awards Grand Jury of international client and agency leaders awarded
1 Grand Midas Award, 1 Midas Award for Innovation, 61 Midas Gold Ingots, 72 Midas Silver Ingots and 124 Finalist Certificates. The 2016 Midas Awards saw an impressive 23% increase in entries this year from 21 countries worldwide.