Mindshare APAC, the global media agency network that is part of WPP, has appointed Kevin Rooney to the role of Chief Growth Officer, Mindshare Asia Pacific.
He takes on this new role in addition to his current position as Managing Director, m/six Asia Pacific, the group’s boutique agency, which has seen rapid growth since opening their doors in 2013. With over 50 clients, across their four markets (Malaysia, Indonesia, India & Singapore), m/six has been pound for pound the most successful agency in GroupM, and this move will bring the highly successful growth model that m/six cultivated to Mindshare.
Rooney’s new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams.
With nearly 12 years’ experience within WPP roles across North America, Global and APAC, in both management and business development positions, Rooney is well placed to drive Mindshare’s growth in the region.
Ashutosh Srivastava, CEO, AMEA & Russia/CIS, commented on the appointment:
“Running a start-up agency is a difficult venture, and Kevin has proven with m/six that passion and agility can lead to an excellent track record for both an agency and their clients. I am delighted to have him working with us again and look forward to having him bring this same spirit and mindset to Mindshare.”
Rooney also commented on the appointment stating:
“At m/six we have always been renegades, working at a tremendous pace, allowing our teams the freedom to come up with daring and challenging ideas, and then bringing these ideas to life for our clients. The Mindshare values of speed, teamwork and provocation are ones that we have lived and breathed since our inception. Working across both agencies marks a significant change in the way that m/six will collaborate with Mindshare; from a resourcing and product development perspective.”
Rooney takes over from Wendy Walker, who left the agency to become CMO of Manulife in July of 2015.
Rooney’s role is effective immediately.