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25 Nov 2024 22:03

Advertising & Marketing

Facebook launches New Ways to Enjoy Memories with Friends

People come to Facebook to experience, share and talk about some of the most important moments happening in their lives, communities and around the world. Many of these moments are reminiscing past memories and moments between friends.

Since launching On This Day more than two years ago, we’ve learned that there are many different types of memories and moments that people enjoy revisiting and celebrating, which is why we are excited to share that we’ve added two new ways for people to relive meaningful memories and celebrate special moments on Facebook.

Recapping Your Memories

We’ve launched a new experience that packages your recent memories in a delightful way for you to enjoy and share. For related recent memories, we will bundle them into a monthly or seasonal memory recap story. Like On This Day, these memory recap stories will show up in News Feed and are shareable.

Celebrate Your Friendships

We’re launching a new way to celebrate the actions that connect you and your community on Facebook. There are two types of moments where you may see these celebratory messages – when you make a notable number of friends on Facebook, and when your friends have liked your posts. We plan to launch more messages like this in the next few months. Additionally, these messages are currently only shown to you, but will become sharable in the near future.

Updates to On This Day and Memory Preferences

We’ve received input from people over the past two years and have worked to improve On This Day, such as making controls and preferences easier to access. On This Day is one of Facebook’s most popular experiences and we’re excited that this feature is now available to everyone on Facebook.

Finally, we know that occasionally there are some memories that may spark negative feelings that you would rather avoid. We’ve invested a lot in developing ways to filter content that will select photos we believe may be the most relevant and enjoyable to you.

We know how much people cherish their friendships and memories, which is why we approach these experiences with sensitivity and care. Our goal is to create a supportive environment that allows you to express your feelings and connect with what matters to you and your community.

Written by By Oren Hod, Product Manager, Facebook

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