Years ago, Artificial Intelligence (AI) existed only in the realm of science fiction. In 2017, its growth and influence on the future of businesses and on mankind in general is limitless.
This high-end technology is all set to influence marketers in ways that are more pervasive and sophisticated than ever before. It truly is the next big thing in marketing communications and so many other industries.
The DDB Mudra Group, one of India’s leading integrated marketing communications agency has consistently worked towards providing innovative and focused marketing solutions to its clients. With Hotify’s AI expertise, the Group aims to enhance marketing efficacy for the businesses they manage while simultaneously increasing resource optimization.
Hotify is a leading Enterprise AI solution provider, committed to make AI work for enterprises across a wide variety of industries and sectors. Consumer marketing and communication is a key focus sector for Hotify and presents strong potential for AI-led innovations. In this partnership, Hotify shall enable the DDB Mudra Group to launch innovative AI-led marketing and communication products and services.
By taking on this AI-first focus, the agency intends to augment its services with Artificial Intelligence and foray into AI-first products to deliver increased ROI, efficiency and predictability for their clients’ digital initiatives.
As partners, the DDB Mudra Group and Hotify intend to use available Big Data information, and shape it into actionable solutions that address consumer needs, with the aid of AI. The agency looks to leverage Hotify’s AI expertise and platform to create AI-enabled digital solutions for its clients as well as its internal processes for enhanced delivery.
Quoting on the partnership, Deepak Nair, Chief Growth Officer, DDB Mudra Group said, “As the digital ecosystem continues to evolve, it is imperative that we look towards creating more meaningful solutions for our clients in all facets of their business. This partnership with Hotify AI, with their incredible wealth of knowledge, expertise, and robust platform, is a bold step in creating value for our clients across the Group.”
Quoting on the partnership, Ankur Dinesh Garg, Chief Executive Officer, Hotify AI Group said, “We are on a mission of enterprise AI adoption and our partnership with the DDB Mudra Group is a great milestone for us. Hotify has an eco-system driven strategy, where we work as AI enablers to our partners, who in turn bring significant domain expertise and existing clients relationships with large enterprises. Our partnership with the DDB Mudra combines our AI capability with the agency’s domain expertise- to deliver AI-led success in consumer marketing segment and increase ROI, efficiency and predictability for the DDB Mudra Group’s clients”.
