FCB Global has announced that Luis Silva Dias has been promoted to CEO of FCB International. He will report to FCB Worldwide CEO Carter Murray.
FCB’s International division was created in 2013 to oversee the growth and output of FCB operations in 62 markets, spanning Latin America, Europe and Asia.
Silva Dias has had a swift rise through FCB since joining the organisation in 2000. Named Executive Creative Director of FCB Portugal in 2002, he was made president and CEO of that office in 2005 and CCO for EME in 2008. In 2014 he joined FCB International as Chief Creative Officer where, in addition to making significant contributions to the network’s creative output, he was the lead architect of FCB’s rebrand in March 2014.
The highly awarded and respected leader – who is a key member of FCB’s global creative council and a recently appointed member of the FCB Global Leadership Team – possesses a rare combination of creative excellence and business acumen. He has been awarded by D&AD, The One Show, CLIO, Cresta, Art Directors Club, LIA and Cannes.
Silva Dias said: “I feel very honoured and grateful for the great legacy I’m receiving. We’re living such exciting, positive times at FCB and this is, above all, an opportunity to influence from a creativity and innovation standpoint. Wherever the market is evolving to, we cannot forget that we are a specialist, added-value industry, not a commoditised service – we are what we do, we create a product that grows our clients’ businesses and value – and thus determines our own. That will be my focus and the challenge I will share with our amazing talent, from all around the world.”
Sébastian Desclée, who previously held the role, has been promoted to CEO at FuelContent, the new content production arm of FCB globally.
Desclée said: “I am very pleased to hand over to Luis. He is the perfect fit for writing the next chapter of FCB International, and I’m certain he will continue to build FCB International over the coming years.”
Carter Murray, FCB Worldwide CEO added: “Having one of our top, beloved creatives now leading our international operations is another testament to our focus on putting creativity at the core of all that we do as a network. Luis has been a strong champion for pushing our work to new heights and I know he will continue to take us even further in this new role.”
