As VP-Marketing at Shalimar Paints, Minal will focus on accelerating growth and enhancing brand equity to boost India’s sharing economy
With a century-old legacy and rich heritage, Shalimar Paints is India’s iconic paint-maker. Established in 1902, the country’s first paint company is focused on accelerating growth and enhancing brand equity to boost India’s sharing economy. Driven by this vision, the company has announced the appointment of Minal Srivastava, an industry stalwart holding rich, cross-functional business experience of over 15 years, as the Vice President of Marketing at Shalimar Paints.
A change leader who has played important roles in the turnaround of Product Portfolios, Brands, and Businesses – as well as enhancing P&L as part of leadership teams – in India, Asia Pacific, and Sub-Saharan Africa, Minal holds extensive expertise in a wide range of marketing skills. An alumnus of IIM – Ahmedabad and MICA, Minal has also mentored multiple start-ups and turned around their businesses towards better revenues and growth.
Commenting on the appointment, Mr. Surender Bhatia, Managing Director and CEO of Shalimar Paints Limited, “We are excited to have Minal on board at this crucial juncture of our growth story. Minal has established herself as an expert in the marketing industry with great ideas and stellar achievements. We look forward to leveraging her expertise and strategic business management capabilities for the growth of Shalimar Paints.”
Prior to joining Shalimar Paints, she was the Lead Retail expansion at Apple, spearheading the expansion for the first-ever Apple-led retail format in India and scaling the same. Minal was also associated with KOHLER as its DGM, Marketing and was responsible for the development of the company’s national marketing programs and strategic planning. In the past, she has also worked with USHA, Fulcrum, and Zenith Optimedia.
