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27 Nov 2024 10:16

Advertising & Marketing

Johan Du Plessis to Launch YourFitness.coach, The World’s First Holistic Fitness Application

YourFitness.coach is the world’s first holistic app that will revolutionize the connection between fitness and technology.

The app will offer services such as multi-gym brand access, class only access, personal trainers, an online training platform and an online fitness store – all within one application.

The platform aims to target individuals to become more active, whether by walking, going to the gym, attending a workout class or working out at home by using the core values Engage, Activate and Reward. YFC understands that users need to be motivated to move and that is the core purpose behind the app – to allow people to start or continue their fitness journey and get rewarded for their activity.

Securing $1.2mil in seed investment allows YFC the opportunity to build a world class application. It has constructed a team with a wealth of experience in both the Fitness and Software Development industry & access to a wide spectrum of creative resources through its strategic investors @Option1live, an illustrious event technology, SAAS & content company globally positioned over the past decade.

“With technology at the forefront of this application, YFC is complex and holds many features and options for both users and partners. Although there is complexity within the app, the intention is to ensure that using the app is simple and intuitive”, says Johan Du Plessis, CEO and Founder of YourFitness.coach.

Partnering with world class companies who already have large parts of technology developed allows for this and will create a seamless experience for the users. Using fitness tracking from Apple Health and Myzone ensures little to no error whilst online training options are provided by Les Mills.

During the first half of 2022 development of the IOS version are being created, and it will be ready for launch in the summer of 2022. After the initial launch, the aim is to have additional features added to the iOS version, alongside the development of an Android version which will be launched by the end of the year.

With major technology currently already developed, the YFC team have the opportunity to optimize what is already available and enhance this technology when needed.

 

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