12 categories including new Strategic Thinking
Five regional competitions
Gold regional winners progress to compete globally for the coveted Grands Prix
Rigorously judged using the consistent global frameworks of the Creative Effectiveness and B2B Effectiveness Ladders
Celebrating strategic brilliance and effective impact, The WARC Awards for Effectiveness 2024, in association with LIONS, are now open for entries.
Incorporating the legacies of all the WARC regional and specialist awards in one place, the 2024 awards will be the biggest yet. Entries are submitted once for a chance to win regionally and globally.
Entrants compete in one of five regional awards: Asia Pacific, Europe, Latin America, Middle East & Africa, North America.
Each regional competition will be rigorously judged by a panel of senior industry executives using the consistent, global frameworks of the Creative Effectiveness and B2B Effectiveness Ladders to award Gold, Silver and Bronze accolades.
The Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs will award the coveted Grands Prix, the ultimate recognition for marketing success. The winners will be announced during Cannes Lions week.
The number of categories for entry submissions has grown to 12 with the introduction of Strategic Thinking, awarding the best use of strategic thinking that helps clients solve business or societal problems whilst providing a base for future growth.
The comprehensive suite of categories are:
Brand Purpose
Business-to-Business
Channel Integration
Channel Pioneer
Cultural Impact
Customer Experience
Instant Impact
Long-term Growth
Partnerships & Sponsorships
Path-to-Purchase
Use of Data
Strategic Thinking (new)
John Bizzell, Awards Lead, WARC, said: “We have built the WARC Awards to be the ideal platform for the industry to showcase why marketing matters – we want to see the best work that has delivered real commercial success and made an impact on culture. The global reach and expanded categories of the new structure will create a comprehensive view of what effectiveness looks like now and allow our winners to truly call themselves the best in the world.”
WARC is a proud ally of the Unstereotype Alliance. Following their guidelines, the jury will be looking for evidence of how diversity, equity, and inclusion (DEI) have been considered. Additionally, entrants are encouraged to include campaign sustainability actions in their submission as the industry comes together to tackle the climate crisis.
Key dates for WARC Awards 2024 are:
Early bird deadline: 12 December 2023
Final deadline: 6 February 2024
Regional winners announcements: 20-25 May 2024
Global Grand Prix winners announcements: Cannes Lions Week 2024