The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global creative community, has named Rajdeepak Das, CCO Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia, to serve a three-year term on its prestigious International Board of Directors.
Board members are responsible for providing input and feedback on the club’s ongoing global programming, supporting The One Show and ADC Annual Awards in their region, elevating the annual Global Creative Rankings, connecting the club with advertising and design universities and schools, and recommending outstanding candidates to serve as awards judges.
“The One Club’s International Board of Directors is a platform with immense responsibility where great minds come together to chart the future narrative for the industry,” said Das. “As part of the board, I am looking forward to the opportunity to nurture the next generation of talent to make creativity more impactful.”
Das firmly believes that the true potential of creativity and technology is finding human-centric solutions for the biggest brands. He has cultivated a distinctive reputation over the years for driving impactful innovations for some of the country’s iconic brands.
His unprecedented work on brands like P&G Whisper (Missing Chapter) has facilitated change in the age-old Indian education system and enabled the world’s largest school program for girls. His work on PepsiCo Lays (Smart Farms) has revolutionized farming with the help of AI to increase food security for the country.
Das believes creativity is the currency for developing nations and his work has demonstrated that. He and his team are currently working with some of the country’s largest brands to deliver high-impact solutions for gender ergonomics for farming, water sustainability, girl child education, healthcare, female hygiene and more.
His Humankind approach to creativity has led Leo Burnett India to win multiple Grand Prix’s and awards at prestigious shows including The One Show, Cannes Lions, D&AD and Spikes Asia.
Also joining The One Club’s International Board this month is Sompat Trisadikun, CCO at Grey Thailand.