The Nimble Labs (TNL) brings global expertise to the Indian ad ecosystem, now managing Quora’s local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition.
Quora, Inc., the leading knowledge-sharing platform, has appointed The Nimble Labs (TNL) as its Authorized Sales Partner (ASP) for the India region, effective June 1, 2026. This strategic partnership is designed to provide advertising agencies, brands, and performance marketers across India with enhanced, localized strategic support to maximize their digital advertising returns on the Quora Ads platform.
As Quora’s official commercial representative in India, The Nimble Labs manages all local ad sales, strategy, and localized commercial operations. Driven by a highly talented sales and marketing team spread across Bengaluru, Mumbai, and Delhi NCR, this partnership provides pan-India agencies and brands with a streamlined, centralized gateway to access Quora’s high-intent audience segment of 100 million monthly unique visitors in India.
Minimal Disruption, Maximum Continuity
Since the handover took effect, all new media bookings, contract execution, and billing for Quora advertising in India are routed exclusively through The Nimble Labs. Existing account relationships and service standards have carried over as part of the transition, and agencies and brands continue to work with familiar points of contact, with minimal disruption to active campaigns.
Two Months In: A Smooth Transition, Confirmed by Quora’s Advertisers
Two months on, Quora and TNL report that the transition has gone smoothly, with agencies and advertisers experiencing continuity throughout. Astrotalk, one of Quora’s marquee clients, was among the advertisers whose campaigns carried through the transition without interruption. Nalin Dhupia, the Senior Vice President, Marketing at Astrotalk, said, “Quora has consistently delivered an engaged, high-intent audience which has helped us achieve our marketing goals and the value has only compounded over time. The transition to The Nimble Labs was smooth and disruption-free, and we’re excited to keep growing our presence on Quora through them.”
Vinay Pandey, Chief Revenue Officer at Quora, commented, “India is one of our most dynamic and important markets. By partnering with The Nimble Labs (TNL) as our Authorized Sales Partner, we are providing local brands and agencies with elite on-ground expertise. This partnership combines TNL’s deep market understanding with Quora’s intent-driven audience to unlock full-funnel marketing opportunities for businesses across the region.”
The Nimble Labs Brings Enterprise-Grade Infrastructure to India’s Advertising Ecosystem
The Nimble Labs (TNL), is an established, enterprise-grade digital sales and performance partner with the infrastructure, and operational track record to support agencies and brands at scale, and certified access to the world’s leading ad platforms. Backed by a global infrastructure across 40+ countries and 7 markets, TNL enters this partnership with the systems, talent, and multi-platform expertise already in place, giving Indian agencies a proven, systems-first partner for scaling performance.
TNL’s appointment as Quora’s India ASP builds on an existing reputation as an elite, enterprise-grade sales infrastructure provider. The company holds certified partner access across major global advertising platforms, positioning it as a trusted, multi-platform bridge between global technology companies and localized market execution in India and beyond.
Empowering Agencies with Global Scale and Local Expertise
Through this alliance, Indian advertising agencies gain a powerful ally capable of bridging the gap between global tech capabilities and local market execution. By collaborating with The Nimble Labs, agencies can leverage their deep institutional knowledge and extensive multi-platform expertise.
Moving beyond standard ad-operations, agencies can utilize TNL’s platform-certified strategists to actively navigate complex auction dynamics and unlock net-new audience verticals. This enables agencies to deliver unrivaled Return on Ad Spend (ROAS) under a true white-label approach, backed by dedicated human support, allowing agencies to maintain full control over their proprietary client relationships.
Leadership Commentary
Shuhel Pistawala, Regional Director at The Nimble Labs, stated: “For modern advertising agencies and brands, navigating fragmented operational landscapes shouldn’t be a bottleneck to growth. We are providing a centralized, friction-free gateway to Quora’s high-intent audiences, backed by dedicated, hands-on support. TNL is engineered to act as a true strategic extension of our clients’ teams, helping them scale efficiently and achieve unparalleled market penetration.”
Gurmit Singh, Advisory Director at The Nimble Labs, added: “India’s advertising ecosystem thrives on speed-to-revenue and agile execution. By taking on Quora’s official mandate, The Nimble Labs is bringing platform-certified, specialized sales pods directly to Indian agencies and brands to enhance their campaign performance. Our goal is to move beyond standard ad operations and actively help our partners navigate complex auction dynamics, unlock net-new verticals, and maximize their ROAS from day one.”