Firstpost, Network18 group’s flagship news platform, has announced the launch of Firstpost Flaunt, a premium editorial destination to showcase luxury through the prism of travel, cars & bikes, watches, spirits and homes.
Curated by a team of talented journalists for an audience that understands and celebrates the finer things in life, Firstpost Flaunt will explore the ideas, experiences, craftsmanship and personalities shaping contemporary luxury. The specially-curated section will offer Firstpost’s readers unique insights into the world of luxury, examining what makes an experience desirable, why certain objects command attention and how luxury is evolving for a new generation of consumers. Supported by Firstpost’s strong digital presence, nearly 22 million social media followers and more than 700 views a month, Firstpost Flaunt is conceived as a one-stop destination for all things luxury from around the globe.
From exclusive experiences with some of the world’s most coveted destinations and properties to first-hand drives of cars and bikes from around the world, horological craftsmanship, fine spirits, and much more, Firstpost Flaunt will combine immersive storytelling with informed recommendations, expert perspectives and distinctive visual narratives. The 360-degree package will include long-form articles and videos, short reels, photo-galleries and much more.
“Firstpost Flaunt will give unique perspectives to our readers on the craftsmanship, heritage and experiences that make luxury living truly exceptional. We have created a one-of-its-kind platform that is curious without being predictable. This special section will celebrate aspirations and high-end living, which our ever-growing community of readers have come to trust us with over the years. Firstpost Flaunt gives us an opportunity to bring our storytelling strengths into a world of extraordinary experiences, objects and ideas,” said Binoy Prabhakar, Chief Content Officer, Firstpost.
Firstpost Flaunt will also create new opportunities for premium brands to connect with influential audiences through editorial partnerships, branded storytelling, videos, social-first content and immersive experiences.
With Firstpost continuing to strengthen its editorial proposition across digital platforms, the launch of Firstpost Flaunt marks another step in its journey to offer more value to its globally minded audience.