At unBoxed 2024, Amazon Ads shared with customers it will introduce limited advertisements on Prime Video in Brazil, India, Japan, the Netherlands, and New Zealand in 2025. The regional expansion of Prime Video ads will support the ongoing creation of compelling content over a long period of time and help brands of all sizes connect with new audiences in new countries.
Over the past several years, Amazon has focused on building Prime Video into a premium entertainment destination that connects customers with the programming they love. Prime Video offers an expansive slate of original series and films from Amazon MGM Studios, including Reacher, The Lord of Rings: The Rings of Power, The Summer I Turned Pretty, Road House, and The Idea of You, as well as licensed movies and series, content from other services made accessible as an add-on subscription, blockbuster movies and series to rent or buy, and FAST live linear channels.
“We’re excited to offer more brands, in more countries, the opportunity to engage with Prime Video audiences alongside award-winning series and movies, fan favorite titles, and live sports in 2025,” said Alan Moss, Vice President of Global Ad Sales at Amazon Ads. “Since we introduced Prime Video ads earlier this year, we have been able to help brands and advertisers achieve full-funnel business results thanks to the differentiated value we offer across our premium content, reach, first-party signals, and innovative ad tech.”
Amazon Ads offers powerful ad tech solutions, informed by trillions of first-party streaming, shopping, and browsing signals that make it easier for brands to drive results across the planning and activation stages of their Prime Video campaigns. Amazon’s innovative ad tech helps brands integrate their campaigns across a wide streaming portfolio, which now includes Prime Video, Twitch, Freevee, Fire TV Channels, IMDb, Amazon Music, and Wondery. To help brands better understand campaign effectiveness, Amazon Ads offers a suite of first-party and third-party measurement tools and audience insights that are comprehensive, actionable, and durable. Additionally, with an average monthly ad-supported reach of more than 200 million global customers, Prime Video offers advertisers unmatched scale.
Prime Video ads are currently offered in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, the U.K., and the U.S. All regions also offer customers the choice of an ad-free option.