Leading Brands and Agencies Discuss Innovations in DOOH and CPG Marketing
DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today the third Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology company that provides a DOOH DSP for brands and agencies. The virtual event will take place on June 7 at 11 a.m. ET. Registration is now open here.
Speakers and case studies/presentations at the event will include:
Yolanda Angulo – Director, Customer Marketing, Mondelēz International
Mary Katherine Woltz – Director, Media Connections, Danone
Jess Chappell – SVP, Managing Director Digital and Out-of-Home, Evergreen Trading
Andrew Weinstein – Director, RapportWW
Amie Owen – US Head of Commerce, UM Worldwide
Dan Dawson – Chief Creative Officer, Grand Visual
Al Dejewski – VP of Marketing, MilkPEP
Barry Frey – CEO, DPAA
Michael Burgi – Sr. Editor, Media Planning & Buying, Digiday
Matt Krepsik – CEO, Quotient
Norm Chait – RVP, DOOH and Social, Quotient
Susan Cho – Head of Agency and Programmatic Sales, Quotient
Mitchell Killian – VP, Strategy & Insights, Quotient
Karen Chan – Sales Director, Quotient
Leslie Weigandt – Sales Director, DOOH, Quotient
Matt Sahadi – Sales Director, Quotient
This year’s program will spotlight industry experts from leading CPG brands and agencies as they share their success stories with DOOH and the latest innovations in the channel, including dynamic creative, increased measurement and interactive screens.
“Each year our streaming conferences with Quotient have been huge successes, and many of our brand and agency partners asked for more,” said Barry Frey, President & CEO of DPAA. “We are excited to showcase our biggest agenda yet. This is another must-attend event for all involved in CPG and media industries.”
“We are delighted to return this year bigger and better than ever with an inspiring lineup of speakers featuring top brands, their agencies and technology partners,” said Susan Cho, Head of Agency and Programmatic Sales at Quotient. “DOOH continues to evolve as a focus of interest from CPG advertisers across the industry. Viewers will get an opportunity to hear from these industry leaders and learn what’s next for the future of media.”